Branding
Branding is the soul of your business, and your first opportunity to strike emotional resonance with your target audience. These are the elements we take care of for you:
- Brand architecture
- Brand messaging
- Brand strategy
- Visual identity
- Brand implementation
Why is branding important?
Our process
Gives you
identity
Logos, colours, icons. They all give your brand a personality - something people can connect with.
Makes you
memorable
A good brand is memorable, meaning that when your target audience is looking for something you offer, you’ll pop up top of mind.
Helps you
communicate
your values
Your values can and should be reflected in your brand - it’s the visual representation of who you are.
Creates consistency
across platforms
Cohesion is important when you want people to recognise you across multiple platforms. Branding is what drives that recognition.
Common challenges businesses face
Outdated appearance
Ineffective brand recognition
Complex brand messaging
Case study:
Integr8
In the transformative case of Integr8, a forward-thinking IT company, we were tasked with creating a visual identity that resonated with Integr8’s innovative spirit. We designed a distinctive brand that not only captured their technological expertise but also reflected their commitment to cutting-edge solutions.
Read the full case study below
Our work
OrangeAPE
GroundTech
OrangeAPE
GroundTech
Millers Catering
Millers Catering
Gin & Jones
Hudson Marine
S.N.G Healthcare
Integr8
S.N.G Healthcare
Integr8
OrangeAPE
GroundTech
OrangeAPE
GroundTech
Millers Catering
Millers Catering
Gin & Jones
Hudson Marine
S.N.G Healthcare
Integr8
Integr8
S.N.G Healthcare
Our process
We get to
know you
As a first step, we seek to understand who you are and what you stand for.
We share this with
our design team
Our design team gains an understanding of your business, and we get started.
Research
We research your industry, competitors, and target audience. This helps us understand what will be impactful in the space you operate within.
Strategy
We strategise how we can consolidate your values, business aspirations and vision into your visual identity.
Design
We formulate your visual identity, translating your brand values into practical solutions.
Implementation
Your new brand identity is revealed to the world! If you’d like help setting the tone and marketing yourself effectively, feel free to get in touch about our Outsourced Marketing Department.
What we can do
Brand extensions entails strategically leveraging established brand elements to create cohesive collateral, reinforcing brand recognition and identity across various touchpoints.
Typography involves strategically applying established font choices to create consistent and recognisable design elements across diverse materials, reinforcing brand identity and enhancing visual coherence.
Brochure design to support you with collateral and integrate established brand elements into brochure design to maintain consistency, reinforce brand identity, and ensure effective communication of brand values and offerings.
Enhance your brand with icons and symbols into various design contexts to maintain consistency, enhance visual communication, and reinforce brand recognition across different platforms and media.
Brand storytelling entails crafting narratives that authentically convey the brand’s values, mission, and unique identity to engage and resonate with target audiences, fostering deeper connections and brand loyalty.
Brand guidelines involve creating a comprehensive document that outlines the rules and standards for using brand elements consistently across various applications, ensuring cohesive and recognisable brand representation across all channels and touchpoints.
Dale Mallon
Harrison Boiler & Install
“Mitchell & Stones set the bar incredibly high. Great people! I would whole heartedly recommend them to any business looking for marketing” support.”
Brian Millard
Nurture Group
“Excellent service with regular contact, updates and results. I would highly recommend to any business looking to take their marketing to the next level.”
Alejandro Espinosa
Computer Aid International
“They are doing an amazing job at managing our marketing. As a not for profit we can see their commitment to our cause and the passion they are putting into our work is bringing great results.”
