Paid advertising
A well-strategised and executed PPC strategy can unlock significant business growth
We understand the frustrations that come with subpar PPC management and can assist with:
Laser-focused
targeting
Pinpoint your ideal customers with data-driven precision
Strategic bid
optimisation
Squeeze the most value out of your ad spend
Compelling
ad copy
Craft irresistible messages that resonate and convert
Landing page
optimisation
Turn clicks into customers with seamless user experiences
Data-driven
insights
Uncover performance trends and inform winning strategies
Continuous
optimisation
Constantly refine your campaigns for ongoing success
Who we’ve worked with
Turning strategy into tangible results
Continuous performance analysis
Fine-tuning for maximum impact
4 pillars of
Our approach revolves around the key pillars of SEO, ensuring a comprehensive strategy that propels your website to the top of search engine rankings.
Accurate
tracking
Ensuring meticulous measurement of every aspect of your PPC campaign is key. We'll track every click, impression and conversion to give you ultimate visibility on results, at all times.
Accurate
targeting
PPC success lies in reaching the right audience at the right time. Detailed demographic profiling and location targeting allows us to focus in on who's most important to you and your business when it comes to ideal customer profiling.
Compelling
ads
In a crowded digital landscape, compelling ads are essential. Our creative experts specialise in crafting ad content that captures you prospects' attention, and converts their intent into genuine results.
Conversion rate
optimisation
Clicks are just the beginning - CRO is the key. Through extensive user behaviour analysis and A/B testing of campaign structures, we'll uncover the best and most profitable approach quickly and efficiently for your ads.
Why choose PPC
Paid ads for lead generation
Directly reach potential customers with tailored strategies for lead generation. Our PPC expertise ensures your brand stands out, capturing high-intent audiences and converting clicks into valuable leads.
Local ads
Tired of missing out on local customers? With local ads,
bid farewell to invisibility in your community. Our targeted campaigns ensure that your business is seen by those nearby, minimising the risk of losing potential local opportunities.
Shopping ads
Fed up with lacklustre online sales? Our expertise in shopping ads tackles the pain points of subpar product visibility. Optimise your product showcases, captivate potential buyers, and transform browsing into conversions with our strategic approach.
Ads for brands
Is your brand struggling to make a lasting impression? Remedy the pain of anonymity with our ads for brands. Through strategic ad placements and compelling messaging, we elevate your brand’s online presence, fostering trust and leaving a memorable impact on your audience.
Paid ads for lead generation
Directly reach potential customers with tailored strategies for lead generation. Our PPC expertise ensures your brand stands out, capturing high-intent audiences and converting clicks into valuable leads.
Local ads
Tired of missing out on local customers? With local ads,
bid farewell to invisibility in your community. Our targeted campaigns ensure that your business is seen by those nearby, minimising the risk of losing potential local opportunities.
Shopping Ads
Fed up with lacklustre online sales? Our expertise in shopping ads tackles the pain points of subpar product visibility. Optimise your product showcases, captivate potential buyers, and transform browsing into conversions with our strategic approach.
Ads for brands
Is your brand struggling to make a lasting impression? Remedy the pain of anonymity with our ads for brands. Through strategic ad placements and compelling messaging, we elevate your brand’s online presence, fostering trust and leaving a memorable impact on your audience.
Meta ads
Maximise your brand’s reach and engagement with our expertly crafted Meta ads, specifically designed for Facebook and Instagram.
-
Precision targeting:
Reach your ideal audience with advanced targeting options that focus on demographics, interests, and behaviors. -
Engaging content:
Captivate users with visually stunning and highly engaging ads that drive interaction and conversion on both platforms. -
Performance tracking:
Optimise your campaigns with detailed analytics and insights, ensuring maximum ROI through continuous performance monitoring.
Unlock the full potential of your social media marketing with our comprehensive Meta ad solutions for Facebook and Instagram.
Google Ads
Whether you’re looking to increase visibility, drive traffic, or boost conversions, our tailored Google Ads solutions have you covered.
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Search ads:
Reach potential customers when they're searching for products or services like yours. -
Performance Max ads:
Seamlessly integrate your campaigns across all Google platforms, ensuring high reach and improved performance. -
Remarketing:
Keep your brand top of mind by re-engaging visitors who have previously interacted with your site.
Elevate your ads strategy and drive growth with our comprehensive Google Ads solutions.
LinkedIn and Bing ads
Unlock the full potential of your professional outreach with our expert LinkedIn and Bing advertising services.
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Precision targeting:
Reach the exact demographic you need by leveraging LinkedIn’s robust targeting options. -
Compelling ad creative:
Stand out in the professional landscape with visually striking and engaging ad content. -
Performance optimisation:
Maximise your return on investment with continuous ad performance monitoring and optimisation.
Partner with us to take your LinkedIn and Bing advertising to the next level and achieve unparalleled growth in your professional network.
Common FAQs
Our team evaluates various factors including your business goals, target audience, industry competition, and desired outcomes to create a customised budget plan that maximises your PPC campaign’s effectiveness while optimising cost-efficiency. It’s important to understand the maths on your products and services, taking into consideration your gross profit margins to ensure the cost to acquire you a customer is sustainable.
We employ advanced analytics tools and ongoing monitoring to meticulously manage your PPC budget, adjusting strategies in real-time to allocate funds to high-performing keywords and ad placements, ensuring every pound is spent strategically for maximum ROI.
Yes, our experienced team conducts thorough audits of your existing PPC campaigns, identifying areas for enhancement and implementing tailored strategies to optimise performance, increase click-through rates, and drive conversions effectively.
We provide detailed and transparent performance reports, highlighting key metrics such as click-through rates, conversion rates, cost per acquisition, and return on ad spend, enabling you to gauge the success of your PPC campaigns and make informed decisions for future strategies.
Initial fixed term of 4 months to enable us to have a sufficient amount of time to demonstrate initial results. At the end of the 4 month test drive period we will have a conversation about continuing together. If we continue into month five we will commit to a 12 month strategy together.
Case study
Harrison Boiler & Install
Learn how a national boiler installation company engaged Mitchell & Stones with an aim of decreasing their cost per lead in a challenging and saturated market through a multi-touch approach using PPC, social media strategy and email nurturing campaigns.
525%
Increase in conversions
First two months
30%
Decrease in cost/conversion
First two months
Dale Mallon
Harrison Boiler & Install
“Mitchell & Stones set the bar incredibly high. Great people! I would whole heartedly recommend them to any business looking for marketing” support.”
Brian Millard
Nurture Group
“Excellent service with regular contact, updates and results. I would highly recommend to any business looking to take their marketing to the next level.”
Alejandro Espinosa
Computer Aid International
“They are doing an amazing job at managing our marketing. As a not for profit we can see their commitment to our cause and the passion they are putting into our work is bringing great results.”
Book a discovery call
What happens on a discovery call?
The call typically lasts around 30-40 minutes and provides a good opportunity to ask each other some questions to see if we could be a good fit.
We will have some questions for you about what’s happening right now to better understand the challenges you’re currently facing. Naturally, you might have questions for us around how it works, what we do and ballpark figures on the commercials, all of which we will be more than happy to provide clarity on.
