Bring your business to life with the limitless creative
freedom of a bespoke animation video.
When creating promotional content for your business, words aren't always enough to tell your story. Using an animation is a great way to provide your audience with the visual they need.
We know that you understand your businesses inside out - but sometimes presenting, explaining or describing things to your target audience can be harder than expected!
Whether it’s for a ‘how-to’ video, the launch of a new product or service, or
to improve the customer journey, animations can be a great way to present
your content effectively and creatively.
Great marketing needs to connect emotionally with your audience, and there’s no better way to do this than through animation.
A powerful asset for any business, promotional animations are versatile and effective, helping to drive traffic and improve customer engagement with their quirky approach.
If you have a project in mind, let us help you bring your vision to life.
The most important question for any marketing-related activity is always: what are we looking to achieve here?
We will meet with you to discuss the purpose this animation will be fulfilling for your business. Whether it's to explain a complex topic, convert leads on a landing page, or welcome new customers - we can generate ideas for you.
We’ll go over where the animation will be used, which audience it’s likely to be viewed by and what sort of emotions we want to engage with through it. We’ll collaborate to advise and decide upon animation style, key facts and figures, music, length and voiceovers too.
With objectives in mind, we’ll write an informative and engaging script. If your business has a tone of voice guide, we’ll work methodically to ensure we’re compliant. If you don’t, we’ll put together a framework to ensure that our tone is perfect for its intended audience.
The script will summarise all key points mentioned in our initial meeting and will ensure that the main objective is achieved.
Your final script will be fresh, exciting and precise, with every word contributing to the wider objective of your animation project.
Once you’re happy with your script, the scenes really start to come to life when we begin creating a storyboard.
We‘ll sketch out each scene in detail - highlighting character features, transitions, moving elements and any text that needs to be displayed.
The storyboard template really helps you to visualise exactly what will be included in your video. When crafting the storyboard, we will be open to your ideas, allowing us to create the perfect platform for you to tell your story.
From 2D to hand-drawn, cut-out or typography, there are many different types of animation styles to choose from.
We’ll present a mood board of different options so that you can select the visuals that represent your brand best, giving us a great idea of the exact style to pick for the final product.
Once complete, your animation will be a powerful tool for customer acquisition and audience engagement in this ever evolving digital world. It will drive emotions, evoke interest in your products and services and maintain viewer interest on your site.
If you're looking to deliver a story, an animation could be perfect for your business.
Let's arrange a call to discuss some of the challenges you are facing and to find out if an outsourced marketing department could be a logical next step.