Your marketing strategy designed & delivered
Your marketing strategy designed & delivered
Explore our strategic programs designed to formulate and deliver your marketing strategy, helping you to gain clarity
Marketing strategy is the ‘thinking’ before the ‘doing’. It enables you to have clarity on what the objectives are and what activities need to be in play to help them become a reality.
Our programs are designed for organisations who are facing confusion around what they should be doing and will set clear expectations for what outputs they can expect to see as a result of enrolling into one of our programs.
Designed for business leaders in organisations from SME-size to large global corporates.
Our programs
Foundation program
Best suited for SMEs with little or no strategy in place.
Review
- Review of all current activities highlighting strengths and areas for improvement
Strategy design
- Developing buyer personas
- Key channel strategy
- Identifying target audience and market segementation
- Crafting USP messaging
- Content planning
- Lead generation strategy
- Implementing key performance indicators KPI’s
- Analysing marketing data and metrics
- Optimising lead generation processes
Resource and support consultancy
- Assess skill gaps, resource requirements and propose options for fulfilling strategy internally and/ or externally
Measurement optimisation
- Implementing key performance indicators (KPIs)
- Analysing marketing data and metrics
- Optimising lead generation processes
Typical investment
£5k -9k ex VAT
Mastery program
Best suited for organisations who are seeking a more robust and comprehensive strategy.
Review
- Inclusive of everything in the foundation program, but with a more in-depth review of all aspects of the marketing approach.
Sales process dissection & rebuild
- End-to-end analysis of current sales process
- Identification of bottlenecks and inefficiencies
- Stakeholder feedback project
- Testing, iteration, build and roll out
Lead nurturing strategy
- Definition of target audience
- Development of personalised, bespoke content
- Implementation of lead quality scoring and segmentation
- Measurement and optimisation
Measurement optimisation
- Implementing key performance indicators (KPIs)
- Analysing marketing data and metrics
- Optimising lead generation processes
Resource and support consultancy
- Assess skill gaps, resource requirements and propose options for fulfilling strategy internally and/ or externally
Typical investment
£10k -15k ex VAT
Achieving B2B marketing success: Our three core pillars
At the heart of our approach lies the fundamental framework of our three key pillars.
We firmly believe in seamlessly integrating brand growth, opportunity generation, and human positioning for a successful B2B marketing strategy. This approach considers target audience behaviours, demographics and preferences, ensuring resonance and driving success.
Brand growth
Brand growth stands as a pivotal force, driven by three key components: brand authority, brand visibility and a proactive approach to brand threats.
This pillar focuses on how your brand is perceived in the marketplace and how we communicate clearly our propositions.
Human positioning
Human positioning relates to how we strategically position our employees on channels such as LinkedIn. The process comprises of optimising personal brands as well as setting specific activity targets to increase online and offline visibility.
The focus of this pillar ensures we are positioning the relevant people as experts in the marketplace
Opportunity generation
Opportunity generation centring around sales activation activities which focuses on buying emotions, audience segmentation and marketing and prospecting activities.
These strategic components are critical to ensuring a sustainable and repeatable flow of leads and opportunities into your pipeline, giving you a short term ROI and demonstrating the attribution of revenue to marketing activities.
Common FAQs
The length of time it takes to implement a marketing strategy varies industry to industry and business to business. For our accelerator package we estimate 1-2 months. For the Mastery package this is typically 2-3 months.
Your marketing strategy is the thinking behind your execution. In order for us to deliver you a strategy to help you succeed in your marketing endeavours we will require a series of meetings which will vary from in-person to virtual so we can truly get a deep understanding of your business. The final result: a documented strategy with crystal clear directions for what steps to take to successfully implement your strategy.
50% upfront and the remaining 50% upon delivery of your strategy.
It’s entirely up to you! It’s not uncommon for our relationship to continue through supporting on various aspects of the execution plan. However, you do not have to continue with us if you do not wish to.
A strategy is only as good as its execution
Who we’ve worked with
Let’s talk strategy
Let’s talk strategy
The call typically lasts around 30-40 minutes and provides a good opportunity to ask each other some questions to see if we could be a good fit.
We will have some questions for you about what’s happening right now to better understand the challenges you’re currently facing. Naturally, you might have questions for us around how it works, what we do and ballpark figures on the commercials, all of which we will be more than happy to provide clarity on.
Learn how we engaged with the UK’s leading Apple reseller to support them with a bespoke and time sensitive campaign.
Read the full case study below
