Do you recognise the importance of outsourced digital marketing, but struggle to stay ahead of trends and ever-changing platforms?
While an effective digital marketing strategy can work wonders on conversion, customer outreach, and brand visibility, the breadth of platforms that are used to build a digital marketing strategy can quickly become impossible to manage.
Of course, there are some brands and businesses out there that have entire teams of specialists dedicated to tracking social trends and linking digital touchpoints through campaigns and conversion goals. Others, meanwhile, prefer to keep their team smaller and outsource their digital strategy to a team of experts.
Let’s take a look at the pros and cons of both approaches…
What Happens When You Outsource Digital Marketing?
When you outsource your digital marketing to an agency, you gain immediate access to not only the skills and knowledge of a team of marketing pros, but you also benefit from their experience of what works – and what doesn’t.
Because digital marketing spans such a wide range of platforms and touchpoints, working with an external agency will grant you the ability to create a strategy with support from a team that knows how to engineer the different platforms, and connect them under a seamless customer journey.
When you consider the amount of time and work involved in staying on top of trends and the adaptations that occur within each platform, you soon start to unpack the benefit of outsourcing, rather than keeping all digital activity solely inhouse.
The Benefits of Outsourced Digital Marketing
With digital marketing such a crucial part of your overall marketing strategy, the number one benefit of outsourcing this part of your business is success and growth from day one. Because agencies know how build a strategy and bring it to life efficiently, you won’t waste any time in getting to know the different platforms and how they work; instead, your digital activity will start positively impacting your business immediately.
What’s more, working with an agency allows for scalability and growth without the costly process of hiring more specialists and team members. Agencies are able to align themselves to each client’s needs virtually overnight, using the skills they have within the agency to onboard new platforms and build new campaign ideas with ease.
And then we have the fact that outsourcing digital marketing frees you and your existing team up to focus on operations and overall business growth. Let’s be honest, creating videos for social media and building cohesive journeys from one digital touchpoint to the next takes time – especially when it isn’t your specialist area of expertise. By outsourcing these tasks to a team of experts, you give yourself time to build a business that can support the demand created by your new digital strategy.
Does Outsourcing Your Digital Strategy Provide Value for Money?
One of the biggest questions we get asked as an agency is whether the cost of outsourcing digital marketing is matched by a spike in income.
As an agency, we know that you need to be able to justify the cost of outsourced work – which is why value for money is such an integral part of our proposition. When you partner with us, not only do you benefit from a whole team’s expertise and skillset, but you also eliminate the extensive costs of growing your own team.
Most business owners know that digital marketing is not something that they can ignore. You can either hire in your own marketing team, paying for recruitment and training as well as meeting salary expectations and covering hire packages, or you can outsource it for a set monthly fee.
Suffice to say, the latter is far cheaper than bringing in new permanent staff and making sure your office is large enough to house them. Not to mention it delivers tangible growth, provides you with access to a whole team of digital marketing experts with their own specialisms and skills, and allows for scalable growth overnight.
Things to Be Aware Of
Worried about losing control of your digital strategy, if you choose to outsource your marketing to a team of experts?
This is something that often comes up during initial conversations with new clients, especially among those who are concerned about ensuring their tone of voice remains the same. Other challenges that we hear about include poor communication, privacy concerns, and hidden costs that aren’t apparent when signing contracts.
It’s for this reason that choosing the right agency becomes important – using early conversations to determine how often they plan to check in with you, how much control you have over the curation of the strategy, and good their communication is. Our advice is to be transparent with your questions, spend time reading case studies, and look for real testimonials from other businesses like yours. A reputable agency will never hide fees or stop communicating with you!
Contact Us for a Quote
At Mitchell & Stones, digital marketing is a service that we can offer ad hoc support with or completely transform under our full service package. Get in touch with us to discuss how outsourced digital marketing could increase your conversion and boost your business.
