Your marketing support during maternity leave
- Execution of day-to-day activities
- Fixed term aligned with the return of your marketing employee
- Fixed monthly fee
- Access to an entire team for the price of a single salary
Common challenges with hiring fixed term marketing support for maternity cover
Common challenges with hiring fixed term marketing support for maternity cover
Concerns around skill set and knowledge
Often there are concerns about finding someone who has the necessary skill sets and knowledge to be able to take the reigns of the key day-to-day marketing activities
Worries about consistency and continuity
Maintaining continuity and consistency in ongoing marketing campaigns can be challenging with contract hires. Sudden shifts in direction or tone may confuse customers and audiences.
Financial concerns
The financial burden of recruiting, hiring, and training interim marketing staff during an employee’s maternity leave can be substantial. These costs strain the company's budget, diverting funds from other critical areas.
How we
work together
How we work together
- A month before your key marketing person is due to go on maternity leave, we begin the onboarding and handover process
- We then integrate and begin executing the key day-to-day activities such as social media, newsletters, blogs etc
- Every month we hold a formal monthly review meeting to assess progress with a desired stakeholder
- As your key marketing person starts to transition back into the business, we will hold KIT (Keep In Touch) update meetings to ensure they are completely in the loop with everything
- When they return, we hand back all of the activities along with a full debrief and off-board our services
Dale Mallon
Harrison Boiler & Install
“Mitchell & Stones set the bar incredibly high. Great people! I would whole heartedly recommend them to any business looking for marketing” support.”
Brian Millard
Nurture Group
“Excellent service with regular contact, updates and results. I would highly recommend to any business looking to take their marketing to the next level.”
Alejandro Espinosa
Computer Aid International
“They are doing an amazing job at managing our marketing. As a not for profit we can see their commitment to our cause and the passion they are putting into our work is bringing great results.”
Delivering everything you need for the price of a single salary
Whether we deliver all of your marketing activity or support your internal team, we will help you to grow your brand and increase revenue
Delivering everything you need for the
price of a single salary
Whether we deliver all of your marketing activity or support your internal team, we will help you to grow your brand and increase revenue
Social media management & strategy
With our social media management service, we’ll take care of everything for you when it comes to your brand presence across social channels. We’ll create engaging content, schedule posts and analyse performance to boost your brand’s online presence.
We’ll develop custom strategies, monitor trends, interact with your audience and optimise campaigns to help you reach your goals and grow your community online.
Lead generation campaigns
Our Lead Generation service is designed to drive targeted, high-quality opportunities to your business. Utilising data-driven insights, we create and manage campaigns that attract and convert potential customers. From email drip campaigns to LinkedIn outreach and direct mail, we tailor our approach to resonate with your target prospects. With continuous optimisation and detailed reporting, we ensure your campaigns deliver measurable results, helping you to grow your customer base and maximise your ROI.
Google ads &
paid social advertising
Our Google Ads and Paid Social services will drive targeted traffic to your website. We’ll create and manage effective ad campaigns, optimising for maximum ROI.
From keyword research to performance analysis, we’ll ensure your ads reach the right audience, helping you achieve your marketing objectives, whether focused on a specific product/service or looking to generate demand in a new market.
Search engine optimisation
Our SEO service enhances your online visibility through strategic technical, on-page and off-page optimisation. We conduct thorough keyword research, audit your website content and implement best practices to improve your rankings on search engines. Our approach ensures that your site attracts organic traffic, leading to increased engagement and conversions. With ongoing monitoring and adjustments, we stay ahead of algorithm changes, ensuring sustained success.
Email marketing
(newsletters & lead nurturing)
Our Email Marketing services, including newsletters and lead nurturing, will help you engage with and convert your audience. We’ll design compelling emails, segment your lists and automate campaigns to maximise impact. By analysing performance, we’ll refine strategies to ensure your messages resonate, driving engagement building your subscriber list.
Marketing advice & consultancy
Not sure where to start when it comes to a winning marketing strategy? We offer a Marketing Advice & Consultancy service, which injects expert marketing guidance into your current operation. We provide tailored advice based on extensive research, target audience profiling and competitor analysis, all considered through the lens of your key business objectives. Whether you need help with campaign planning, market research, or brand development, our team will deliver actionable insights and strategic recommendations to propel you forwards.
Graphic design on-demand
Our Graphic Design On-Demand service offers professional, high-quality designs tailored to your needs for marketing collateral. From logos to brochures and event materials, we create visually stunning content that aligns with your brand. With quick turnaround times and unlimited revisions, we ensure your vision comes to life, helping you stand out amongst your competitors.
LinkedIn training & accountability
Our LinkedIn Training & Accountability service empowers your team to leverage LinkedIn for brand growth and business development. We offer comprehensive training sessions that cover profile optimisation, content creation, and best practises for networking strategies. Additionally, our ongoing accountability support then ensures that the entire team stays on track with activity targets, providing regular check-ins and performance reviews.
Video production & photography
Our Video Production and Photography service provides expertly crafted video and photo assets designed to captivate your audience. From concept development to final edits, we create engaging and professional content that tells your brand’s story. Whether you need promotional videos, event coverage, refreshed headshots or product imagery, our team delivers high-quality results that elevate your digital presence.
CRM management
Our CRM Management service streamlines your customer relationship management to enhance the synergy between sales and marketing in your business. We help you to select, implement, and optimise a CRM system that fits your business needs. Our team ensures your CRM is configured to capture and analyse customer data effectively, facilitating better communication and personalised marketing campaigns. With ongoing support and training, we can help you to maximise the potential of your CRM, driving customer satisfaction and loyalty while boosting your business growth.
Internal hire vs outsourced marketing team
Compare hiring internally with having us as your outsourced marketing department
Your core team comprises of an Account Manager, exec and assistant and will oversee all activities across your marketing operation.
Supporting them are the specialists in house with expertise in design, SEO, PPC and CRO. With this balance, you can ensure the right people are working on the right activities at all times.
Internal marketing employees are typically expected to deliver all activities across the function.
This in most cases is unrealistic for a full time employee and requires more often than not additional support either in the form of further hires or agency support.
All the activities required will be distributed across your team of three within MS and to the experts ensuring enough time is spent on activities to maintain high standards, quality and output.
Business leaders are sometimes unable to clearly attribute what happens in marketing with growth of the business. This commonly leads to a decline in confidence when investing in new marketing initiatives
Along with communicating daily via Microsoft Teams we will also hold a formal monthly review meeting where we present back the data uncovering and clearly communicating what’s working, what isn’t working and subsequent ideas to ensure we are always pushing in the right direction.
It’s no secret that employees come and go. Just when we thought we had stability there is disruption due to marketing employees exiting the business.
With the average tenure in a marketing manager role around 2-3 years, any investment made in development can quickly feel it’s for another organisations benefit.
We have a high retention rate of people within Mitchell & Stones. In the event someone from your pod was to leave the business, we are structured in a way that knowledge and nuance retention is never solely with a single individual
Who we’ve worked with
The process
Discovery call
Initial discovery call to explore whether we could be a good fit for each other. We will ask each other some questions and between us work out if moving to a proposal could make sense.
Proposal
Our proposal will be presented to you and will outline the services, how we think it would work along with pricing. You will be sent a PDF after the meeting for you to decide whether you would like to work together.
Integrate
We will have an initial kick off meeting and subsequent deep dive meeting to build the processes of communication with key stakeholders and begin working together.
FAQs
We bring an entire team with diverse expertise at a fraction of the cost of what one employee would cost you. Moreover, our packages are all-inclusive, meaning you can greatly reduce the amount of costly additional services you might normally have to source.
This might be the right thing to do but it can also cause some challenges. While it might seem like a suitable option, this approach can be expensive and time-consuming. It often takes significant effort to find, onboard, and train someone to the necessary level. Moreover, if your requirements are more specific or intermittent, an internal hire might not be the best fit.
In line with our dedication to becoming an integral part of your team, daily communication will primarily take place through Microsoft Teams. Communication will be seamless, akin to having a team member working remotely. Every month, we will also have a formal review meeting so we can review progress, analyse results, and discuss upcoming plans.
Upon engaging our services, we will establish a Direct Debit arrangement, automating the deduction of your package amount on the same day every month. You will also receive an email containing the invoice and payment confirmation.
We are results-driven and are motivated by long-term relationships. We will start working together on a 4-month ‘test drive’ period where you can see what it’s like to work with us. Upon moving into month 5 together, we will commit to each for the expected duration of the maternity period.
