If you are looking for SEO Services which are as sustainable as it is effective, then you need to take a step back from social media trends and focus instead on your underlying SEO strategy.
While having a social video go viral is a great way to boost the visibility of your profile in the short term and may have an immediate and positive effect on your website visits for a period, it is only through a comprehensive SEO plan and supporting strategy that your brand will continue to perform well and stick in the minds and on the browser screens of your target audience.
Here are some of the reasons why SEO is so important, and how you can maximise your business reach and ROI with effective SEO services.
What is ROI?
Before we dive into the role of SEO and the different services available to businesses of all shapes and sizes, a quick guide to ROI.
ROI stands for Return On Investment. It considers how much you have to spend and invest in order to attract customers, and how many customers you can attract with each investment. For example, if you channel some spend into a specific ad, or into the design of a specific launch video, ROI looks at how much you make and how far your reach is as a result of that investment.
SEO is important when considering ROI, because it’s organic and serves as an investment into the long term and sustainable growth of your business. While a paid ad is quick and incredibly targeted, SEO is a long game strategy. It doesn’t cost as much financially, but it does require patience.
The question is, is it worth it?
The Benefits of Effective SEO
SEO is designed to connect your website or landing page with potential customers who are searching for terms that tap into your content, solutions, products and services. Search engines have a vast algorithm of their own that controls how they view, and rank sites based on SEO – however, the common denominators are concise and clear information, the use of keywords, regular updates, and an optimised website.
SEO ensures that when a user searches for a specific term or types a query into a search engine, relevant (and high quality) sites appear in the results. The better the SEO strategy, the higher up the link appears – beating out the competition.
And as we all know, the higher the ranking, the more likely a user is to click on it – and the better the ROI will be as a result.
How to Use SEO to Improve ROI
If you’re keen to use SEO and organic reach to improve your ROI, funnelling time into the long game and into sustainable business growth, here are some of the best things you can do…
1. Optimise your site
This means focussing on not just what your site says, but the experience it grants to users. Websites need to be optimised for mobile devices, and they need to offer a stable browsing experience with quick load times and responsive buttons.
Website optimisation and the user experience has become increasingly valuable in SEO terms in recent years, with the rollout of Google’s Core Web Vitals underpinning one of the search engines main focuses. The better experience a website offers, the higher the chance of it ranking well.
2. Create social content that compliments your website
SEO is not just about your website – it’s also about the online platforms you use that compliment your digital marketing and presence. Social media sites and profiles should be directly linked on your website, with cohesive messaging that promotes a well-rounded and accessible user experience, regardless of where a user finds you and your content.
Social media links are a valuable source of backlink, as are other industry references and reputable websites, review sites, and more.
3. Factor keywords into your content
The primary SEO goal of most businesses lies in keywords. While this is by no means the only important factor in a good SEO ranking, keywords are important – and should feature both longtail and shorttail keywords to target more specific as well as broader searches.
If in doubt, think about your brand USP when developing longtail keywords, while recognising the industry-specific searches that make up your shorttail keywords.
4. Keep testing and updating your site
Perhaps the most important piece of advice that we share with all our clients is to never sit back and assume that the hard work is done. SEO is an ongoing strategy which requires a long term shift in the way you approach online and digital marketing.
As well as regularly testing your website from different angles and perspectives, checking the responsivity of buttons and actions, it’s important to update content on a frequent basis and always ensure that messaging is accurate and consistent.
How we help improve ROI for clients
If improving your ROI is on your 2024 bingo card, it’s not too late to re engage with your businesses SEO and start building sustainable growth among your existing customers and new audiences.
For more advice on how we can use enhanced SEO to boost your ROI and improve your standing among competitors, get in touch with the Mitchell & Stones team directly.
