Who are The Hampshire Busines Show?
The Hampshire Business Show approached us with the goal of increasing visitor registrations and strengthening their online brand presence.
The Hampshire Business Show is the south’s largest and most effective B2B networking event, held annually at the Ageas Bowl Stadium in Southampton. The event attracts some of the region’s most well-known businesses to connect, build relationships and collaborate.
In order to raise brand awareness and increase website visitors, we developed a detailed email marketing strategy for the client. Not only did we reach new audiences, but we also remarketed to previous site visitors whilst encouraging them to complete their free registration for the event. We then generated weekly mailings, boosting the frequency of our touch points with potential visitors.
We presented potential visitors with information that was easy to consume, utilising our graphic design suite to build uniformity across the brand’s online presence.
The 2021 Hampshire Business Show was the client’s most successful event to date. With 910 professionals gathered for the exhibition, attendees were up 30% compared to 2019.
Headlined by Baroness Karren Brady, the show was an exceptional display of some of the most successful businesses from across the Hampshire region and the client was delighted with the results of our outreach campaigns.