Who are Gin & Jones?
G&J founder Andy Jones had an idea for an online gin store and gin club which provided a vast range of gins from the furthest reaches of the world, as well as offering gin tasting experiences.
Andy approached Mitchell & Stones with the concept and brand name he had in mind.
What do we want people to feel when they see the G&J logo we asked? We want people to feel bold, quirky, cheeky and a sense of high quality. We provided 3-4 logo concepts to Andy and after a few revisions, the Gin & Jones brand was born.
We provided logos, branding guideline, fonts and colours - a full suite of assets that would allow for a consistent brand.
We also developed an optimised and branded online store, providing Andy with the platform he needs to engage with his loyal customers.