Case Study:
T3 Systems
Client / Company:
Service:
Outsourced Marketing Department
Industry:
Events
Location:
London, UK
Building Brand Awareness and Engagement with Strategic Marketing
In a crowded marketplace, standing out requires more than just a great product. T3 Systems, aware of this challenge, partnered with Mitchell & Stones to elevate their brand presence and connect with potential customers across various digital platforms.
What we did:
Social Media
Management
Email
Nurturing
Human
Positioning
Challenges
-
Lack of brand awareness:
T3 struggled to gain traction in the market due to limited brand awareness. -
Nurturing leads and clients:
They lacked a system to effectively engage with existing clients and convert leads generated at trade shows.
To address these challenges, we implemented a comprehensive ideal audience.
Here’s how it unfolded:
-
Content Calendar:
We curated a diverse content calendar featuring event highlights, new product showcases, case studies, partner collaborations, and behind-the-scenes glimpses into T3's world. We took over the reins of T3's social media channels (Instagram, LinkedIn, and Facebook), crafting engaging content and posting strategically three times a week on each platform. -
Wireframing:
We leveraged captivating visuals and compelling captions to tell the story of T3's innovative products and their impact on clients.
-
Employee Advocacy:
To amplify brand awareness further, we implemented our Human Positioning service. This empowered T3 employees to become brand ambassadors, actively engaging on LinkedIn and sharing their expertise and experiences. -
Targeted Email Campigns:
We segmented T3's email list for tailored messaging, ensuring relevant content reached the right audience at the right time. We nurtured both existing clients and leads with weekly newsletters tailored to their specific interests.
Results
201 %
Growth in Instagram followers:
T3's Instagram audience skyrocketed, solidifying their presence on the platform.
79%
Rise in Instagram impressions:
Ensure T3’s content was seen by a large number of their target audience.
79%
Instagram engagement rate:
Our engaging content resonated with T3's target audience, sparking conversations and boosting brand loyalty.
42%
Rise in LinkedIn clicks:
T3's presence on LinkedIn flourished, generating valuable leads and building a strong professional network.
20.23%
LinkedIn engagement rate:
T3's employees became active voices on LinkedIn, driving meaningful interactions and brand awareness.
33%
Rise in engaged Facebook users
actively growing the network.
201 %
Growth in Instagram followers:
T3's Instagram audience skyrocketed, solidifying their presence on the platform.
79%
Rise in Instagram impressions:
Ensure T3’s content was seen by a large number of their target audience.
79%
Instagram engagement rate:
Our engaging content resonated with T3's target audience, sparking conversations and boosting brand loyalty.
42%
Rise in LinkedIn clicks:
T3's presence on LinkedIn flourished, generating valuable leads and building a strong professional network.
20.23%
LinkedIn engagement rate:
T3's employees became active voices on LinkedIn, driving meaningful interactions and brand awareness.
33%
Rise in engaged Facebook users
actively growing the network.
T3’s social media engagement rates significantly surpassed industry benchmarks. The average Instagram engagement rate for B2B businesses in the UK is around 3.5%, while the LinkedIn average is 5.5%. T3’s performance demonstrates the effectiveness of our strategic approach.
The success of this campaign highlights the power of combining social media and email marketing to nurture brand awareness, generate leads, and engage audiences.
By empowering T3 employees as brand ambassadors, we amplified their reach and built trust with potential customers.
Conclusion
Through a strategic blend of digital marketing channels, we successfully amplified Albion Computers’ cashback offer,
driving both engagement and conversions. The campaign not only met but exceeded expectations, demonstrating the value of a tailored, multi-channel approach in achieving marketing objectives.
