Case Study:
T3 Systems

Client / Company:
T3 Systems
Service:

Outsourced Marketing Department

Industry:

Events

Location:

London, UK

Building Brand Awareness and Engagement with Strategic Marketing

In a crowded marketplace, standing out requires more than just a great product. T3 Systems, aware of this challenge, partnered with Mitchell & Stones to elevate their brand presence and connect with potential customers across various digital platforms.

What we did:

Social Media
Management

Email
Nurturing 

Human
Positioning

Challenges

To address these challenges, we implemented a comprehensive social media and email marketing strategy targeted at T3 Systems' ideal audience.

Here’s how it unfolded:

Results

201 %

Growth in Instagram followers:
T3's Instagram audience skyrocketed, solidifying their presence on the platform.

79%

Rise in Instagram impressions:
Ensure T3’s content was seen by a large number of their target audience.

79%

Instagram engagement rate:
Our engaging content resonated with T3's target audience, sparking conversations and boosting brand loyalty.

42%

Rise in LinkedIn clicks:
T3's presence on LinkedIn flourished, generating valuable leads and building a strong professional network.

20.23%

LinkedIn engagement rate:
T3's employees became active voices on LinkedIn, driving meaningful interactions and brand awareness.

33%

Rise in engaged Facebook users
actively growing the network.

T3’s social media engagement rates significantly surpassed industry benchmarks. The average Instagram engagement rate for B2B businesses in the UK is around 3.5%, while the LinkedIn average is 5.5%. T3’s performance demonstrates the effectiveness of our strategic approach.

The success of this campaign highlights the power of combining social media and email marketing to nurture brand awareness, generate leads, and engage audiences.

By empowering T3 employees as brand ambassadors, we amplified their reach and built trust with potential customers.

Conclusion

Through a strategic blend of digital marketing channels, we successfully amplified Albion Computers’ cashback offer,
driving both engagement and conversions. The campaign not only met but exceeded expectations, demonstrating the value of a tailored, multi-channel approach in achieving marketing objectives.