Case Study:
Spark Medical
Client / Company:
Service:
Website Project
Industry:
Healthcare
Location:
North West England
Spark Medical: Rekindling Trust Through Website Revitalisation
Spark Medical were concerned that their online presence was not yet at the level required to further their edge against the competition. To gauge current positioning and brand resonance, Spark Medical were seeking better visibility of customer experience on their website, so we produced a comprehensive audit and set of recommendations in order to realign their site with modern industry expectations.
What we did:
Website
Design
Website
Build
Before working with us, Spark Medical faced three primary challenges:
- Broken Functionality: The original website lacked clarity and a sense of direction for the user, meaning that the offering was not clear or easy to understand and navigate for the target prospect.
- Low-Quality Imagery: The original website lacked clarity and a sense of direction for the user, meaning that the offering was not clear or easy to understand and navigate for the target prospect.
- Limited Time Resources: With no dedicated personnel for marketing in the client’s team, the senior management lacked the time necessary for ongoing website management and struggled to find the time to complete the necessary maintenance work.
To address these challenges, we conducted a full audit of the current website and collaborated with the client’s team on a full redesign. Here's how it unfolded:
-
Comprehensive Website Audit:
We conducted a thorough audit to identify and address all functional issues before redesigning the website. -
Collaborative Design Process:
We presented a simple and clean design guideline tailored to the client's existing brand, facilitating swift approval. -
Streamlined Communication:
Our project manager ensured smooth progress through the various stages of the website project, while direct communication between the client and our creative team allowed for quick feedback. -
High-Quality Visuals:
Working as a cohesive team, we identified and replaced low-quality assets with fresh and professional imagery to enhance and upgrade the website's overall appeal.
Results
-
Enhanced User Experience:
The website now offers a seamless and user-friendly experience, reflecting the professionalism and care at the heart of Spark Medical's services. -
Expanded Client Services:
Impressed by the project's success, Spark Medical opted to continue enlisting our marketing support, and now work with us on our Outsourced Marketing Department model. Within this scope of work, we manage the client’s social media channels and also support them with graphically designed marketing collateral, ensuring consistent branding and communication across all platforms.
Conclusion
By addressing the website’s weaknesses and capitalising on the client’s expertise, the project revitalised Spark Medical’s online presence and aligned them with modern industry expectations. This collaboration also led to an ongoing partnership, empowering Spark Medical to further strengthen their online presence and to connect with their audience effectively.
