Case Study:
S.N.G Healthcare
Client / Company:
Service:
Branding & Social Media Project
Industry:
Recruitment
Location:
Hampshire, UK
A fresh take on brand identity and supporting collateral for audience engagement
S.N.G Healthcare, a recruitment agency catering exclusively to the healthcare sector, approached Mitchell & Stones with a challenge. The deployment of their brand identity was inconsistent, leading to confusion and misuse of assets across digital touchpoints. They required a comprehensive brand guideline to establish a distinct visual identity.
What we did:
Branding
Project
Social Media
Strategy
Social Media
Asset Generation
Challenges
- Confusion over brand assets
- Lack of consistent digital appearance
- Skills gaps in creating social media templates
- Group identity issues
Our strategy aimed to address these challenges by:
Our strategy addressed these challenges by:
Modernising the Brand:
- This involved a facelift of S.N.G Healthcare's visual identity, starting with the creation of a new logo. The logo design process included exploring various concepts that encapsulated the essence of their mission, values, and commitment to healthcare recruitment.
- Through careful selection of colours, typography, and imagery, we aimed to create a cohesive visual identity that resonated with both healthcare professionals and potential candidates.
Easily Editable Templates:
- We developed a set of easily editable templates for social media. These templates were meticulously crafted to align with the new brand guidelines while providing flexibility and simplicity for the S.N.G Healthcare team to customise and use efficiently.
- To enhance S.N.G Healthcare's social media presence and reinforce their commitment to people-centered care, we curated a collection of high-quality, people-focused imagery. These images were chosen to reflect diversity and inclusivity aligning with the client's values.
We conducted a final strategy meeting to review the project outcomes, discuss implementation plans, and provide guidance on leveraging the new brand assets effectively. This phase served as a crucial transition point, empowering the S.N.G Healthcare team to take ownership of their revitalised brand and embark on their marketing journey with confidence.
Conclusion
The comprehensive marketing overhaul significantly improved S.N.G Healthcare’s brand image, and allowed them to overcome their struggle to stay consistent across social media platforms. The new logo and branding elements provided a fresh and engaging identity, positioning the company for continued success in the competitive healthcare recruitment market.
