Case Study:
OrangeAPE
Client / Company:
Service:
Branding & Website Project
Industry:
Financial Services
Location:
Hampshire, UK
Website Project for Emerging Payment Solutions Business
As a new entrant in the payment solutions sector market, OrangeAPE recognised the importance of establishing a strong brand identity and online presence from the outset. With the help of Mitchell & Stones, OrangeAPE embarked on a journey to bring their brand to life and create a compelling website that would set them apart in a competitive market.
What we did:
Branding
Project
Website
Design
Website
Build
Challenges
As a brand-new company, OrangeAPE faced the challenge of establishing a strong brand presence and effectively communicating their value proposition to potential clients. With limited brand assets and no existing online presence, OrangeAPE required a comprehensive branding and website solution to launch their business successfully.
Our Strategy focused on:
- Collaborating closely with OrangeAPE to define their brand identity and develop brand assets that reflected their values and mission.
- Leveraging industry research and best practices to inform the website design and development process, ensuring alignment with OrangeAPE's goals and target audience.
- Prioritising user experience and engagement through intuitive navigation, compelling content, and visually appealing design elements.
Our collaboration with OrangeAPE encompassed the following services:
Phase 1:
Branding Development
- Conducted extensive brand discovery sessions to understand OrangeAPE's values, mission, and target audience.
- Developed a branding pack, including brand colours, logo options, typography, and photography styles, to reflect OrangeAPE's identity and vision.
- Presented multiple logo concepts and refined the chosen design based on client feedback to ensure alignment with their brand identity.
Phase 2:
Website Creation Process
-
Research Phase:
We conducted thorough market research to understand industry trends, competitor offerings, and user expectations. We also collaborated with OrangeAPE to define the website's goals, target audience, and key functionalities. -
Wireframing:
We created wireframes to outline the website's structure, navigation, and content hierarchy. Following this, we developed mock-ups to visualise the user interface and gather feedback from OrangeAPE stakeholders. -
Content Development and Copywriting:
We collaborated with OrangeAPE to craft compelling copy that effectively communicated their brand story, value proposition, and service offerings. We ensured that the website content was optimised for search engines and aligned with OrangeAPE's brand voice and messaging.
-
Design and Development:
We created the approved mock-ups and content into a visually engaging website, incorporating the brand elements developed in phase 1. Following this, we developed the website using modern web technologies and content management systems, ensuring scalability, performance, and security. -
Quality Assurance and Testing:
We conducted rigorous testing to identify and address any bugs, errors, or usability issues. This also ensured that the website met industry standards for accessibility, usability, and performance. -
Launch and Deployment:
Upon completion of the site, we coordinated with OrangeAPE to plan and execute the website launch, including domain registration, hosting setup, and deployment. Following this, we monitored the website post-launch to address any issues and ensure a seamless transition.
Results
The collaboration with OrangeAPE resulted in the successful launch of a brand-new brand identity and website, positioning OrangeAPE as a credible and innovative player in the payment solutions industry. Key outcomes included:
Strong
Brand Identity
Establishment of a strong brand identity, reflected in the logo, brand colours, typography, and photography style.
User
Friendly
Creation of a user-friendly and visually appealing website that effectively communicated OrangeAPE's value proposition and service offerings.
Increased
User Engagement
Positive feedback from stakeholders and initial user engagement metrics, underlining our success in creating a platform to drive the business's first chapter of growth and evolution.
Conclusion
In conclusion, the comprehensive branding and website project successfully brought OrangeAPE’s brand to life and established a strong online presence for the new company. By leveraging our expertise in branding and web development, we were able to create a solution that effectively communicated OrangeAPE’s value proposition and positioned them for success in the competitive payment solutions industry.
With a solid foundation in place, OrangeAPE is well-equipped to navigate the challenges of launching a new business and capitalise on opportunities for growth and expansion in the future.
