Case Study:
My Ohana
Client / Company:
Service:
Outsourced Marketing Department
Industry:
Education
Location:
Berkshire, UK
Building Brand Authority and Generating Parent Enquiries
Despite offering high-quality childcare and unique values, My Ohana’s online presence and outreach activities in Cheltenham and Gloucester didn’t fully reflect their strengths. This presented a challenge, as established brand nurseries in the area had a strong digital foothold, potentially attracting a larger share of local parents seeking childcare.
What we did:
Google Ads
Management
Search Engine
Optimisation
Paid Social
Advertising
Before working with us, My Ohana faced two primary challenges:
- Limited Online Visibility: My Ohana had a great website, but it was difficult to find online and was not being leveraged to maximise parent enquiries.
- Lead Generation Activities: They previously relied heavily on word of mouth and had limited experience in running paid advertising campaigns to drive quality website traffic.
To address these challenges, we implemented a comprehensive SEO, Google Ads and Paid Social Ads strategy targeting parents of young in key locations.
To address these challenges, we implemented a comprehensive SEO, Google Ads and Paid Social Ads strategy targeting parents of young in key locations.
- Build Website Authority: We solved technical website issues and made monthly optimisations to boost the reliability, reputation score and authority of My Ohana’s domain. Implemented a comprehensive SEO Blog strategy to provide valuable content to parents and push My Ohana up the Google rankings for relevant keywords above local competitors.
- Dominate Local Ad Space: Leveraged Google Advertising to position My Ohana, the home of family childcare, as the go-to nursery within our target locations, serving ads within proximity to each nursery.
- Multi-Touch Lead Generation: Launched Paid Social Advertising on Facebook and Instagram to raise positive awareness of the My Ohana brand, their unique family values, and science-led curriculum for early learning to resonate with parents seeking a suitable nursery. Awareness campaigns were designed to drive engaged traffic to nursery specific My Ohana landing pages.
Results
SEO:
(q2 2023 – Q1 2024)
63%
Increase in organic new users
SEO:
(q2 2023 – Q1 2024)
21.8%
Engagement increase
Google ads:
(q2 2023 – Q1 2024)
85
Enquiries and calls
Google ads:
(q2 2023 – Q1 2024)
41
Confirmed and qualified leads
Google ads:
(q2 2023 – Q1 2024)
6,237%
Projected annual ROAS
PAid social:
(q2 2023 – Q1 2024)
30
Confirmed parent conversions
PAid social:
(q2 2023 – Q1 2024)
7,496%
Projected annual ROAS
SEO:
(q2 2023 – Q1 2024)
63%
Increase in new users
SEO:
(q2 2023 – Q1 2024)
21.8%
Engagement increase
Google ads:
(q2 2023 – Q1 2024)
85
Enquiries and calls
Google ads:
(q2 2023 – Q1 2024)
41
Confirmed and qualified leads
Google ads:
(q2 2023 – Q1 2024)
6,237%
Projected annual ROAS
PAid social:
(q2 2023 – Q1 2024)
30
Confirmed parent conversions
PAid social:
(q2 2023 – Q1 2024)
7,496%
Projected annual ROAS
Paid Social
By combining strategic SEO, Google Ads, and Paid Social campaigns, we significantly increased My Ohana’s online visibility and lead generation. Over one year, lead generation campaigns have generated over 70 total conversions (leads and phone calls) and a projected annual return on ad spend of +6,867%.
We demonstrated the power of a data-driven digital marketing strategy in driving business growth for My Ohana. Having generated these impressive results and fostered a fantastic working relationship we continue to provide additional digital marketing support on a retained and project basis.
Conclusion
Our work with My Ohana exemplifies how impactful digital marketing strategies can be for local businesses. By leveraging a combination of SEO, Google Ads, and Paid Social, we helped My Ohana overcome online visibility limitations and generate a significant number of qualified leads, propelling them towards achieving their enrolment goals. This success story highlights the importance of building online authority, targeting local search, and engaging a relevant audience on social media.
