Case Study:
My Ohana

Client / Company:
My Ohana
Service:

Outsourced Marketing Department

Industry:

Education

Location:

Berkshire, UK

Building Brand Authority and Generating Parent Enquiries 

Despite offering high-quality childcare and unique values, My Ohana’s online presence and outreach activities in Cheltenham and Gloucester didn’t fully reflect their strengths. This presented a challenge, as established brand nurseries in the area had a strong digital foothold, potentially attracting a larger share of local parents seeking childcare. 

What we did:

Google Ads
Management 

Search Engine
Optimisation 

Paid Social
Advertising 

Before working with us, My Ohana faced two primary challenges: 

To address these challenges, we implemented a comprehensive SEO, Google Ads and Paid Social Ads strategy targeting parents of young in key locations. 

To address these challenges, we implemented a comprehensive SEO, Google Ads and Paid Social Ads strategy targeting parents of young in key locations. 

Results

SEO:
(q2 2023 – Q1 2024)

63%

Increase in organic new users

SEO:
(q2 2023 – Q1 2024)

21.8%

Engagement increase

Google ads:
(q2 2023 – Q1 2024)

85

Enquiries and calls

Google ads:
(q2 2023 – Q1 2024)

41

Confirmed and qualified leads

Google ads:
(q2 2023 – Q1 2024)

6,237%

Projected annual ROAS

PAid social:
(q2 2023 – Q1 2024)

30

Confirmed parent conversions

PAid social:
(q2 2023 – Q1 2024)

7,496%

Projected annual ROAS

Paid Social

By combining strategic SEO, Google Ads, and Paid Social campaigns, we significantly increased My Ohana’s online visibility and lead generation. Over one year, lead generation campaigns have generated over 70 total conversions (leads and phone calls) and a projected annual return on ad spend of +6,867%. 

We demonstrated the power of a data-driven digital marketing strategy in driving business growth for My Ohana. Having generated these impressive results and fostered a fantastic working relationship we continue to provide additional digital marketing support on a retained and project basis. 

Conclusion

Our work with My Ohana exemplifies how impactful digital marketing strategies can be for local businesses. By leveraging a combination of SEO, Google Ads, and Paid Social, we helped My Ohana overcome online visibility limitations and generate a significant number of qualified leads, propelling them towards achieving their enrolment goals. This success story highlights the importance of building online authority, targeting local search, and engaging a relevant audience on social media.