My Ohana
How My Ohana Generated 1,345 Parent Enquiries Across Five Nursery Launches.
About
My Ohana has built a strong reputation in early years education, providing outstanding childcare across its existing nursery network. As the group expanded into new locations, every launch brought the same challenge: generating enquiries from scratch in a completely new market. With no established local awareness or parent community to rely on, each nursery needed a strategy capable of delivering enquiries from day one.
Building on more than two years of paid media insight across My Ohana’s existing nurseries, we developed a scalable launch strategy combining Paid Search and Paid Social. The result was a repeatable model that generated 1,345 parent enquiries across five launches in just 13 months, giving the group a consistent, scalable pipeline to support its ongoing expansion.
Services
- Paid Search (PPC)
- Paid Social
Industry
- Childcare
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The challenge
Launching a new nursery means starting with no local brand awareness, no existing audience to retarget and no reputation within the community.
For My Ohana, this challenge was repeated across five separate nursery launches in just over a year, with every location presenting different market conditions and competition.
A single campaign approach wasn’t enough. Each launch required its own strategy, informed by local data and refined through ongoing optimisation.
The objective was simple: generate high-quality parent enquiries from the moment each nursery opened, while creating a scalable framework that could support future growth.
Our approach
- Built on proven performance. Used more than two years of paid media data across My Ohana’s established nurseries to inform the launch strategy from day one.
- Combined Paid Search and Paid Social. Paid Search captured parents actively searching for childcare, while Paid Social built local awareness and generated demand ahead of active searching.
- Managed each launch individually. Every nursery’s campaigns were built and optimised around location-specific performance data rather than a single templated approach.
- Fed learnings forward. Insight from each launch informed the next, creating a repeatable acquisition model that improved with every rollout.
- Kept the focus on quality and efficiency. Optimisation was directed at enquiry quality and campaign efficiency, not just volume.
The results
Across five nursery launches in 13 months, our campaigns generated 1,345 parent enquiries, delivering consistent enquiry volumes from month one at every location.
At the group’s longest-running site, this equates to a modelled £1.77m annual opportunity value and a return exceeding £150 for every £1 invested in media. Three years on, we remain My Ohana’s lead paid media agency.
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parent enquiries generated across five nursery launches
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successful nursery launches supported in 13 months
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modelled return for every £1 of media spend
