Case Study:
Leading UHNW Finance Broker
Client / Company:
Leading UHNW Finance Broker
Service:
Outsourced Support Function
Industry:
Financial
Location:
London, UK
Strategic content management for international finance firm
With an existing internal team of content producers, our client had a structure in place to take care of the majority of marketing needs, but felt that they lacked specialist expertise in social media strategy and CMS. We supported our clients existing high-performing marketing function through pinch points.
What we did:
Social Media Management
Internal Systems Management
CMS
Maintenance
Graphic
Design
Challenges
The business faced two main challenges before working with us
- Lack of internal resource: Prior to collaborating with us, our client was in between marketing managers yet still had vital activity and content distribution tasks needing to take place for clients and prospects.
- Not enough time: Time was a key issue for our client – simply not having enough hours in the day to produce high quality, well-thought-out content. There was an absence of someone to join the dots between marketing touchpoints when it came to content distribution, meaning that opportunities for sharing posts were often missed.
To address these challenges, we supported the client by:
To address these challenges, we supported the client by:
-
Seamless integration:
We were onboarded quickly onto the client's platforms and swiftly picked up the intricacies of their internal processes, allowing us to get on started on deliverables from the outset. -
CMS Management:
During our time working together, we facilitated new pages being created on several different websites. We used multiple CMS systems to create bespoke pages for events and to update current pages in line with website maintenance, diversifying the user journeys available to customers using the site. -
Email Campaigns:
We sent out newsletters in a timely manner to a pre-built list of clients. We nurtured both existing clients and leads with bi-weekly newsletters and lifestyle-based content for their most high-potential customers.
-
Social Media Management:
We delivered key content to their target audience across multiple social media channels. The content focused around the client’s key cases, as well as educating their followers on more complex finance offerings. These posts also tied in with their expert case studies, sharing thought leadership and industry insights to boost brand and individual authority. -
Graphic Design:
We worked across a multitude of brands to create bespoke design assets including social media and PowerPoint presentations. This included facilitating documents for new areas of the business to assist with internal communications, maintaining a consistently strong brand throughout all creative projects.
We supported the client through a time when they needed hands-on assistance from a team with the capability to action work quickly. We were able to collectively close the gap between content produced and content posting leading to a more structured plan for the client moving forward after the involvement of our team.
