Case Study:
Insituform
Client / Company:
Service:
Website Project
Industry:
Manufacturing
Location:
Northamptonshire, UK
Designing and building Insituform Linings’ Global Website
We designed and built a new, multilingual website for Insituform Linings, a leading international company in the CIPP (cured-in-place pipe) industry. The goal was to create a user-friendly and informative website that effectively showcases their expertise and product catalogue to a global audience.
What we did:
Website
Design
Website
Build
Before working with us...
Insituform Linings were only previously visible within the website of their parent company, this didn’t allow them as a standalone brand to maximise their online opportunities.
Their company collateral also seemed outdated in design style, so we had an opportunity to launch them into the digital world with a new, fresh look.
How we fixed it
-
Multilingual design and development:
We built a website that can be displayed in multiple languages, catering to Insituform Linings' international audience. This allows them to reach potential customers globally and showcase their expertise in various regions. -
User-friendly design:
We designed a modern, user-friendly website that is easy to navigate and visually appealing, regardless of the user's language preference. The website reflects Insituform Linings' brand identity and conveys their professionalism and expertise. -
Search Engine Optimisation (SEO):
We implemented on-page SEO best practices to improve the website's ranking in search results for relevant keywords in various languages. -
Conversion optimisation:
We designed the website with multiple clear conversion paths, guiding users towards making an enquiry, contacting Insituform Linings, or downloading valuable resources.
Results
Showcasing their expertise
The website effectively communicates Insituform Linings' knowledge and experience in CIPP solutions to a global audience.
Attracting new customers
The user-friendly design, multilingual content, and clear conversion paths have generated multiple new organic enquiries from potential customers since launch.
Positioning as a leader
The website reinforces Insituform Linings' position as a leading international provider of CIPP solutions.
Conclusion
By designing and building a new multilingual website with conversion optimisation, we helped Insituform Linings establish a strong global online presence. The user-friendly, informative, and SEO-friendly website allows them to reach a wider audience, generate new leads, and achieve their business goals on an international scale.
