Case Study:
Insituform

Client / Company:
Insituform
Service:

Website Project

Industry:

Manufacturing

Location:

Norfolk

Designing and building Insituform Linings’ Global Website

We designed and built a new, multilingual website for Insituform Linings, a leading international company in the CIPP (cured-in-place pipe) industry. The goal was to create a user-friendly and informative website that effectively showcases their expertise and product catalogue to a global audience.

What we did:

Website
Design

Website
Build

Before working with us...

Insituform Linings were only previously visible within the website of their parent company, this didn’t allow them as a standalone brand to maximise their online opportunities.

Their company collateral also seemed outdated in design style, so we had an opportunity to launch them into the digital world with a new, fresh look.

How we fixed it

Results

Successful Launch

We delivered the branding kit and website on time and within budget, surpassing the client's expectations. The website remains vital, serving as a flexible hub for the brand's online presence, attracting thousands of monthly visitors.

Brand Recognition

The branding set GroundTech apart from competitors, positioning them as a modern and innovative industry player. GroundTech sought a unique identity blending agricultural and technological elements without one overshadowing the other.

Increased Visibility

The SEO-optimised website improved online visibility, attracting potential clients and driving sales. Following the completion of the website, GroundTech enlisted us for further marketing support in order to leverage the new brand assets. 

Conclusion

By designing and building a new multilingual website with conversion optimisation, we helped Insituform Linings establish a strong global online presence. The user-friendly, informative, and SEO-friendly website allows them to reach a wider audience, generate new leads, and achieve their business goals on an international scale.