Insituform UK
How Insituform UK Strengthened Its Digital Presence and Increased Organic Visibility by 42%
About
As the inventor of Cured-In-Place Pipe (CIPP) technology, Insituform UK had built an outstanding reputation through decades of engineering expertise and word-of-mouth recommendations. However, its digital presence no longer reflected its position as an industry leader.
The business wanted to strengthen its visibility across search engines and social media, improve the consistency of its communications, and position both the company and its leadership team as recognised authorities within the infrastructure sector.
Mitchell & Stones became an extension of the internal team, delivering an ongoing digital marketing strategy spanning SEO, website management, social media, Human Positioning and content creation. Over the past three years, this has increased organic sessions by more than 42% and significantly grown LinkedIn visibility, creating a digital presence that matches the strength of the company’s reputation.
Services
- Human Positioning
- Social Media
Industry
- Engineering
Share
The challenge
Despite its market-leading position, much of Insituform UK’s reputation had been built through existing relationships and referrals rather than digital channels.
The business needed an online presence that accurately reflected the quality of its products, expertise and people, while making information about its services easier for prospective clients to discover.
Alongside improving the company’s visibility, there was also an opportunity to establish key members of the leadership team as recognised voices within the industry and create a more consistent approach to marketing communications.
Our approach
- Built distinct personal brands. Developed individual LinkedIn profiles for key members of the leadership and business development teams through our Human Positioning service, each with its own tone of voice.
- Managed company social media. Created and ran ongoing social content to position the business, not just individuals, as an industry authority.
- Implemented an ongoing SEO strategy. Improved organic visibility and search performance on a continuous basis rather than as a one-off project.
- Managed the website and refreshed brand identity. Maintained site performance and introduced consistent design standards across digital touchpoints.
- Produced supporting content. Delivered case studies, event content, monthly newsletters, and supported press releases and award submissions to build visibility across the sector.
We turned this into a clear system. Content structure, caption style, posting cadence, and a defined role for organic and paid. Organic builds demand. Paid converts it. We then applied this to production. Using AI and automated workflows, we created high-volume, platform-ready assets without the need for traditional shoots.
The results
Over the course of our partnership, Insituform UK has transformed its digital presence into one that reflects its position as a global industry leader.
Organic website traffic has increased by more than 42% year-on-year while LinkedIn performance has grown significantly across both company and personal profiles. The business now enjoys a far stronger digital reputation, with customers, prospects and industry peers regularly commenting on the quality and professionalism of its online presence.
This increased visibility has made the company’s products and expertise more accessible to prospective customers, contributing to stronger enquiry levels, improved engagement and sustained year-on-year business growth.
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increase in LinkedIn impressions year-on-year
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increase in LinkedIn clicks year-on-year
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maintained website health score
