Case Study:
Insituform

Client / Company:

Insituform

Service:

Outsourced Marketing Department

Industry:

Manufacturing

Location:

Northamptonshire, UK

Bringing an industry leader into the digital world

As the inventors of the product that started their industry and the pioneers of CIPP for the past 50 years, there is no doubt that Insituform Linings have industry authority and a strong reputation within their niche. The challenge they faced was keeping their marketing activity consistent and building their online presence to match that of the ‘real world’. 

What we did:

Social Media Management 

Personal LinkedIn
Management

Bespoke Opportunity
Generation Campaign

Email
Newsletters

Before working with us, Insituform Linings were…

How we fixed it

Results

first six months:

1,321%

LinkedIn
followers

first six months:

37,000

LinkedIn
impressions

first six months:

153,000

Facebook impressions

first six months:

100%

Followers to
LinkedIn profiles

first six months:

66%

Followers in senior/director roles

first six months:

3,000

Impressions per post (personal accounts)

first six months:

New

Conversations through LinkedIn

Conclusion

Through a strategic blend of digital marketing channels, we successfully amplified Albion Computers’ cashback offer,
driving both engagement and conversions. The campaign not only met but exceeded expectations, demonstrating the value of a tailored, multi-channel approach in achieving marketing objectives.