Hawkesworth
From 15 to 355 Enquiries: A 2,267% Increase in Just Four Months.
About
Hawkesworth has been one of the UK’s leading electrical and fire safety compliance providers since 1993, with over 200 staff, a five-star rated service, and operations across the UK and Ireland. Despite its strong reputation, the business’s website wasn’t keeping pace – it was self-managed, never properly optimised, and generating very few enquiries from the traffic it received.
Hawkesworth partnered with Mitchell & Stones to rebuild its organic acquisition from the ground up, addressing both the technical issues holding back visibility and the copy that was attracting the wrong kind of traffic. Within four months, this delivered a 75.7% rise in overall site traffic and a 2,267% increase in enquiry form submissions – turning a reputable but underperforming website into a genuine source of commercial leads.
Services
- Website
Industry
- Electrical & Fire Safety Compliance
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The challenge
Hawkesworth had earned an outstanding reputation within its industry, but its digital presence did not reflect the quality of the business.
The website had evolved without a clear SEO strategy, resulting in technical issues, underperforming service pages and content that attracted visitors who were unlikely to become customers.
Although the business already had strong credibility, its website generated very few enquiries from organic search.
The challenge was not simply increasing traffic – it was ensuring the right organisations could find Hawkesworth and that the website converted those visitors into meaningful enquiries.
Our approach
We began with a comprehensive technical and content audit to identify the barriers limiting both search visibility and conversions.
The website was restructured around Hawkesworth’s highest-value services, with new keyword-focused copy designed to attract organisations actively searching for compliance support rather than general information.
Alongside technical SEO improvements, we redesigned conversion pathways across the website, making it easier for visitors to move from landing on a page to requesting a quote or making an enquiry.
The result was an SEO strategy focused on commercial outcomes rather than traffic alone.
The results
Within four months, overall website traffic increased by 75.7%, exceeding the original six-month target. Traffic to Hawkesworth’s flagship service page grew by 209%, while quote request page visits increased by 173%. Most importantly, enquiry form submissions increased from just 15 to 355 – a 2,267% increase – transforming the website into a far more effective source of qualified business opportunities.
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