Case Study:
Harrison Boiler & Install

Case Study:
Harrison
Boiler & Install

Client / Company:
Harrison Boiler & Install
Service:

Outsourced Marketing Department

Industry:

Construction

Location:

South East England

Turning up the gas on lead generation for UK-based boiler installation company 

Harrison Boiler + Install are a boiler installation and repair company working in the Kent area. They approached Mitchell & Stones with the aim of decreasing their cost per lead by at least 40%, a challenging goal in a competitive and saturated market. With a keen understanding of their concerns and market dynamics, we developed a comprehensive campaign strategy to help them achieve their objectives. 

What we did:

Social Media Management 

PPC
(Pay-Per-Click)

Email
Nurturing 

Graphic
Design 

Before working with us, Harrison Boiler + Install faced the following challenges: 

Our Solution:

Results

first two months:

256%

Increase in clicks

first two months:

525%

Increase in conversions

first two months:

30%

Decerease in cost/conversion

first two months:

585%

Increase in phone calls

These results not only exceeded expectations but also contributed to significant revenue growth for Harrison Boiler + Install. The high conversion rate demonstrated the effectiveness of our strategy in generating valuable leads within a short timeframe. 

Analysis and Insights:

Conclusion

Through a strategic blend of digital marketing channels, we successfully amplified Albion Computers’ cashback offer,
driving both engagement and conversions. The campaign not only met but exceeded expectations, demonstrating the value of a tailored, multi-channel approach in achieving marketing objectives.