Case Study:
GroundTech

Client / Company:

GroundTech

Service:

Outsourced Marketing Department

Industry:

Landscaping

Location:

West Sussex, UK

Full-service Digital Marketing for a Pioneering Uk Grounds Maintenance Company

GroundTech approached us with the need to establish a robust marketing function, recognising the importance of penetrating the market and solidifying an impact within their target audience.  Boasting an impressive catalogue of products and services for quality grounds maintenance, they needed a digital marketing strategy to match their professionalism and quality of service. 

What we did:

Social Media Management 

Animation 

Bespoke Opportunity
Generation Campaign

Search Engine
Optimisation 

Before working with us, GroundTech faced two primary challenges: 

To address these challenges, we implemented a comprehensive digital marketing strategy focused on increasing their dominance in the grounds maintenance industry.

To address these challenges, we implemented a comprehensive digital marketing strategy focused on increasing their dominance in the grounds maintenance industry.

Results

within 1 quarter:

1,400

New website
users

within 1 quarter:

72%

Rise in
paid traffic

within 1 quarter:

60%

Increase in
organic search

within 1 quarter:

877%

LinkedIn
followers

within 1 quarter:

758%

LinkedIn
clicks

within 1 quarter:

820%

Instagram
impressions

first six months:

1120%

Facebook
engagement

Conclusion

In summary, our consultation with GroundTech focused on determining the most effective approach for educating and informing their target audience about the revolutionary technology they provide.
  
While their products and services offer transformative benefits to their customers, initially conveying their message posed a challenge. However, through continuous strategic digital marketing efforts implemented collaboratively, they are now witnessing success in the market.