Case Study:
Computer Aid
Client / Company:
Service:
Outsourced Marketing Department
Industry:
Charity
Location:
London, UK
Bridging the Digital Divide: How We Empowered Computer Aid’s Global Impact
Computer Aid International, a UK-based charity, works to bridge the digital divide by delivering refurbished computers and IT training to developing countries and communities in need. Despite their impactful work, their online presence lacked the reach and engagement necessary to maximise their global impact. We were brought in as their digital marketing partner to help them amplify their message and empower them to reach new heights.
What we did:
Social Media Management
Google ads
(grant account)
Email Drip
Campaign
Graphic
Design
Search Engine
Optimisation
Before working with us, Computer Aid struggled with...
- Limited Brand Awareness: Computer Aid struggled to generate consistent online visibility, hindering their ability to connect with potential donors, partners, and beneficiaries.
- Underutilised Digital Channels: Their website and social media platforms weren't optimised for lead generation or effective storytelling.
- Resource Constraints: The Computer Aid team lacked the dedicated resources for a comprehensive digital marketing strategy. We crafted a multi-pronged digital marketing strategy focused on increasing brand awareness, amplifying their impact stories, and ultimately driving donations and volunteer support.
How we fixed it:
-
Social media:
We developed engaging and compelling content that showcased the transformative power of Computer Aid's work in under-resourced communities. -
Email newsletter campaigns:
We targeted email marketing campaigns to nurture leads, educate potential donors about Computer Aid's initiatives, and inspire them to take action. -
Bespoke opportunity generation campaign:
Using a targeted, multi-touch prospecting process, we’ve opened conversations with key decision makers in target companies that may partner with Computer Aid to meet their CSR objectives. -
Email drip campaign:
We developed targeted email drip campaigns to nurture leads and educate potential donors about Computer Aid's offerings. -
Search engine optimisation:
We optimised Computer Aid's website for relevant keywords, ensuring their crucial work surfaced at the top of search engine results for users seeking IT solutions for developing communities.
Results
-
Increased website traffic:
Website traffic soared within the first year, indicating a significant rise in online visibility. -
Enhanced brand awareness:
Social media follower growth across platforms increased, translating to a wider audience for Computer Aid's mission. -
Lead generation boost:
Our campaigns generated an increase in qualified leads – potential donors and volunteers – eager to support Computer Aid's cause. -
Data-driven optimisation:
Analytics allowed us to constantly improve content, messaging, and campaign targeting to maximise reach and impact. -
Amplified stories:
Through compelling narratives, we helped Computer Aid connect with a global audience passionate about digital inclusion.
Conclusion
By implementing a data-driven digital marketing strategy, we empowered Computer Aid to significantly expand their online presence. This translated into increased brand awareness, a wider donor base, and ultimately, a greater ability to bridge the digital divide and empower communities worldwide.
