Case Study:
Collaborate Global
Client / Company:
Service:
Outsourced Support Function
Industry:
Marketing
Location:
West Sussex, UK
A custom and out-of-the-box approach to targeting for creative brand experience agency
With a unique and varied product offering, Collaborate Global needed to find a way to reach prospects that they may not have considered before. They partnered with Mitchell & Stones to create a bespoke marketing strategy that would allow for them to contact prospects attending exhibitions and spark a conversation about how they could create a dynamic, creative space for their clients.
What we did:
Bespoke Opportunity
Generation
Collaborate Global faced
challenges before working with us:
-
Reaching the right prospects at the right time:
Collaborate Global, experiencing rapid growth, sought to expand their client base while maintaining their focus on creating curated, elevated experiences for their target audience. They struggled to create the volume of outreach required to prospects. -
Identifying prospects with potential for high intent:
They desired a strategy that would introduce them to new potential clients who aligned with their existing customer profile while simultaneously broadening their industry reach.
We implemented a bespoke opportunity generation campaign. This focused on and then targeting contacts from the exhibitor list.
We implemented a bespoke opportunity generation campaign. This focused on identifying targeting contacts from the exhibitor list.
-
Show, Don't Tell:
Collaborate's business thrives on showcasing their work rather than solely relying on descriptions. This presented a unique challenge in lead generation, as potential clients needed to visually experience the agency's capabilities. -
Timing is Key:
Finding prospects at the precise moment when they have the budget and need for Collaborate's services was crucial. -
The Multi-Faceted Approach:
We crafted a bespoke opportunity generation campaign, tailored to address these specific challenges. -
Data-Driven Targeting:
We collected relevant data on potential clients, ensuring targeted outreach efforts. This data served as the foundation for crafting personalised messages that resonated with each prospect's unique needs and interests.
-
Traditional & Innovative Outreach:
We employed a multi-channel approach, utilising both email and LinkedIn outreach to reach prospects across various touchpoints. This ensured maximum visibility and increased the likelihood of connecting with the right individuals. -
Experimentation and Optimisation:
Our innovative strategy, directly targeted individuals attending relevant industry exhibitions using verified exhibitor lists. This allowed us to reach a highly engaged audience with specific needs and interests, significantly increasing response rates. -
Continuous Learning and Refinement:
We meticulously monitored the campaign's performance, analysing response rates and lead quality.Our data-driven approach enabled us to pre-emptively select exhibitions for outreach a year in advance, further streamlining the process and maximising impact.
Results
10
Leads replies on average per month.
From 1-4 initial leads per month at the campaign's inception.
Reach
Collaborate was introduced to a diverse range of new prospects,
expanding their reach beyond their typical industry demographic.
£56,000
Measurable Impact:
The campaign directly facilitated the acquisition of a new client, generating £56,000 in revenue.
10
Leads replies on average per month.
From 1-4 initial leads per month at the campaign's inception.
Reach
Collaborate was introduced to a diverse range of new prospects,
expanding their reach beyond their typical industry demographic.
£56,000
Measurable Impact:
The campaign directly facilitated the acquisition of a new client, generating £56,000 in revenue.
This partnership shows the power of merging traditional and data-driven outreach for generating qualified leads. It underscores adaptability and ongoing optimization from real-time data. This approach expanded Collaborate Global’s reach and yielded concrete business results, aiding their growth while maintaining their core expertise.
The success of this campaign highlights the power of combining social media and email marketing to nurture brand awareness, generate leads, and engage audiences.
By empowering T3 employees as brand ambassadors, we amplified their reach and built trust with potential customers.
Conclusion
Through a strategic blend of digital marketing channels, we successfully amplified Albion Computers’ cashback offer,
driving both engagement and conversions. The campaign not only met but exceeded expectations, demonstrating the value of a tailored, multi-channel approach in achieving marketing objectives.
