Case Study:
CGM Group
Client / Company:
Service:
Outsourced Marketing Department
Industry:
Facilities Services
Location:
Norfolk, UK
CGM Group: Modernising in the Grounds Maintenance Industry
CGM Group (now trading as part of the Nurture Group), are a well-established grounds maintenance company based in Norfolk. They faced marketing challenges common in their traditionally offline industry and worked with us for over a year to continually improve their results.
What we did:
Social Media Management
Google ads
Email Drip
Campaign
Graphic
Design
Search Engine
Optimisation
Before working with us, CGM Group were...
- Lacking a strong online presence: This hindered their ability to reach new clients and effectively showcase their services. They were not ranking in the search engine results page for key terms that relate to their services, hurting their chances at obtaining new leads.
- Struggling to keep consistent: With their social media presence. Content styles were weak and repetitive due to a lack of internal design skills.
How we fixed it:
-
Social media:
We created and managed engaging social media profiles on platforms relevant to their target audience. This involved sharing informative content, showcasing projects, and fostering brand interaction. -
Graphic design on demand:
We provided on-demand graphic design services to create visually appealing content for social media, email campaigns, and website updates. -
Email drip campaigns:
We developed targeted email drip campaigns to nurture leads, educate potential customers about CGM Group's services, and ultimately drive conversions.
-
Google advertising:
We implemented strategic Google ad campaigns to target potential clients searching for grounds maintenance services in their local area. -
Social Proof:
We optimised CGM Group's website for relevant keywords to improve its organic search ranking and attract qualified leads. -
Promotional email newsletters:
We created and delivered regular email newsletters highlighting CGM Group's expertise, showcasing successful projects, and promoting special offers. -
Internal newsletters:
We provided internal newsletter services to keep CGM Group's staff informed about company updates, industry news, and marketing initiatives. This ensured all internal staff members could adequately represent the brand, an important factor in marketing that is often overlooked.
Results
first year:
30% 
LinkedIn followers
first year:
95
Qualified leads
first year:
23%
Instagram followers
first year:
53%
Website traffic
first year:
30%
LinkedIn followers
first year:
95
Qualified leads
first year:
23%
Instagram followers
first year:
53%
Website traffic
Conclusion
Our digital marketing efforts successfully modernised CGM Group’s online presence. By establishing a strong digital foundation, we helped them attract new clients, grow their business, and solidify their position as a leader in the UK grounds maintenance industry.
