Case Study:
AmWorld Website
Client / Company:
AmWorld
Service:
Website Design
Industry:
Logistics
Location:
Heathrow, UK
Helping AmWorld make the digital leap via brand enhancement and website development
We designed and built a new, user-friendly and high-converting website for AmWorld, a prominent international courier and white glove logistics company trusted internationally by industry-leading brands. The goal was to help AmWorld enhance their online presence, diversify lead generation streams and tap into unexplored digital marketing opportunities for continued business success.
What we did:
Branding
Project
Website
Design
Website
Build
Before working with us, AmWorld felt restricted by their website and its functionality
The primary challenge for AmWorld regarding their website was a disconnect between their widely respected reputation and their digital presence. While they had achieved long-standing success through traditional offline channels, their pre-existing website suffered from low conversion rates, engagement, and visibility. This gap not only hindered their ability to showcase their service offering, but also limited potential to attract new business opportunities.
Recognising the urgent need to unlock untapped potential, AmWorld partnered with Mitchell & Stones to elevate the brand, enhance online presence, and access a world of new possibilities.
How we fixed it
How we fixed it
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Credibility and user experience:
The website was designed with a user-friendly interface that is easy to navigate. To enhance credibility, we prominently displayed testimonials and client logos from trusted industry leaders. We added both service and industry-specific pages, helping potential clients identify AmWorld as the ideal white glove logistics partner for their needs. -
Search Engine Optimisation (SEO):
AmWorld's website was optimised using SEO best practices throughout the website development process to improve its search engine ranking for relevant keywords. This was designed to help potential customers find AmWorld more easily and provide a competitive advantage.
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Visual storytelling:
We planned, directed and captured high-quality photos and videos of AmWorld's facilities, team and operations. These assets were integrated into the website to enhance its overall visual appeal, increase engagement and provide an immersive insight into what sets AmWorld apart with a focus on its people. -
Conversion optimisation:
We designed the website with clear paths for users to act, such as inquiring about a specific service, signing up for the newsletter, contacting the AmWorld team, or creating an account directly within the site. These actions were integrated with AmWorld's new CRM for efficient lead management and a more streamlined internal sales process.
The Results
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Enhanced Digital Presence:
Significantly improved AmWorld's online visibility and provided a positive experience for visitors, driving engagement and conversions. -
Strengthened Brand Identity:
Reinforced AmWorld's brand identity online, reflecting their real-world reputation for exceptional service by positioning them as a trusted industry leader. -
Lead Stream Diversification:
Provided AmWorld with a means to diversify their lead generation streams, such as social media, organic search, and email marketing, reducing reliance on traditional methods.
Conclusion
AmWorld’s partnership with Mitchell & Stones revitalised their digital presence. The new website, optimised for SEO and improved user experience, has helped increase online visibility, enhance brand recognition, and improve their ability to generate organic business inquiries. This strong foundation also enables AmWorld to diversify their lead generation streams with a new converting website that rightly positions the brand as a trusted industry leader.
