Case Study:
Seventy Ninth Aviation
Client / Company:
Seventy Ninth Aviation
Service:
Website Design
Industry:
Aviation
Location:
Southport, UK
Soaring to New Heights: Professional Website Development to Launch Seventy Ninth Aviation
Seventy Ninth Aviation, a newly founded private aviation company, aspired to redefine luxury travel. To achieve this ambitious goal, they sought to establish a strong online presence that would captivate high-net-worth individuals and generate high-quality leads for global private charter flights. To help them take flight, we set out to create a visually stunning and user-friendly website that would reflect the brand’s premium offering and help them establish and launch their brand image.
What we did:
Website
Design
Website
Build
Before working with us
Seventy Ninth Aviation, a newly established private aviation company, approached us to help them establish a strong online presence and to attract high-net-worth clients. As a new entrant to the market, they lacked brand recognition and needed to quickly differentiate themselves from competitors as industry disruptors. Seventy Ninth Aviation partnered with Mitchell & Stones to develop a comprehensive digital marketing strategy, from branding, design,
and website development to ongoing post-launch digital marketing support.
How we fixed it
How we fixed it
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Brand Development:
We crafted a sophisticated brand identity to resonate with the discerning clientele of Seventy Ninth Aviation. This included a brand guideline, distinctive typography, a refined colour palette from the parent company The Seventy Ninth Group, and a detailed tone of voice guide to support all future marketing activity. -
Website Design & Development:
We designed and developed the website to showcase the luxury and exclusivity of private aviation, setting Seventy Ninth Aviation apart from more established competitors. The user-friendly interface, intuitive navigation, and airport listing API integration make for a seamless experience for both desktop and mobile users.
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High-Quality Imagery:
To capture the essence of luxury travel, we commissioned professional photography and leveraged expert graphic design. We also engaged with plane spotters to acquire high-quality action shots of Seventy Ninth Aviation’s private jet fleet during take-off and landing to support the website. -
SEO & Analytics:
We implemented best-in-class SEO strategies to improve the website's visibility in search engine results. We set up Google Analytics 4 to track user behaviour and implemented Microsoft Clarity to measure website effectiveness, highlighting opportunities for further optimisation.
The Results
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Established Brand Identity:
Developed a sophisticated brand identity that reflects the luxury and exclusivity of Seventy Ninth Aviation and the lifestyle of their target clientele. -
Engaging User Experience:
Created a visually stunning and user-friendly website that showcases the brand's offerings and drives high-quality leads for domestic and international private flights. -
Improved Online Visibility:
Implemented SEO best practices throughout the development process to maximise organic search visibility and attract a targeted audience, followed by a dedicated SEO strategy post-launch.
Conclusion
By combining strategic branding, cutting-edge web design, and advanced SEO techniques, we have laid a strong foundation for Seventy Ninth Aviation’s digital presence. The newly launched website, designed to elevate the brand’s image and drive high-quality leads, is poised to attract discerning clients and position the company as a leader in the private aviation industry. As we continue to work with Seventy Ninth Aviation on their ongoing digital marketing efforts, including organic social media, SEO, and Google Ads, we are confident in their ability to achieve sustainable business growth and long-term success through a strategic partnership with Mitchell & Stones.
