Wondering how to align your website and paid ads with your social media posts? Then you’ve come to the right place.
In this blog, the Mitchell & Stones team share 8 signs that it’s time to work with a social media agency to uplist your marketing strategy – breathing new life into your online campaigns and ensuring that you are making the best use of ever UGC opportunities available to you.
1. You aren’t sure which platforms to use
If you’re new to social media and unsure which platform to start on or are active on every platform and want to finesse your approach to a select few online spaces, then an agency can help.
They will help you to assess your target audience and recognise where that group spends time online, before building a content plan that taps into the opportunities of each platform.
2. You’re missing out on trends
Social media is rife with trends, granting brands and influencers alike an opportunity to create content which is relevant and relatable to users and audiences.
If you keep find yourself missing trends, and only cottoning on once a trend has passed, it could be that you need to take a more proactive approach to social listening as well as posting. For time poor business owners and marketing teams, this is a role that can be best performed by an external marketing agency.
3. Engagement is dropping
A drop in your social engagement, that is the likes, comments, and messages you get, will likely be a result of invaluable or unstimulating content, or a lack of posting all together. In order to boost engagement and keep it high, you need to be posting regularly and you need that content to be valuable.
Let a social media agency create the plan while you add the insight and brand value.
4. Website visits and conversion rates are low
Similarly, if website visits are down and your conversion rate is low, this could be a sign that you need to breathe some life into your marketing strategy and activity. A social media agency can help to bridge your brand, products, and USP with trends and with the things that your target audience are searching for and engaging with online at any one time.
5. You keep running into messaging inconsistencies
This isn’t just annoying for your marketing team and copywriters – it can also be bad for business! When customers and clients spot inaccuracies or inconsistencies in your messaging, in the information you share, and in the way you market your brand, they will start to lose faith in your business.
A cohesive strategy and consistent approach to messaging starts with a marketing plan – with social media agencies well versed in ensuring that plan taps into every online platform and covers all bases.
6. You’ve got a big launch to navigate
This is more of a targeted sign – however, if you are looking ahead to a big pending launch or announcement then the chances are that you want to do it justice. And what better way to do that than with a broad and comprehensive strategy, designed and spearheaded by those whose job it is to match brand values and messages with social algorithms!
7. You don’t understand social media algorithms
If this rings true for you, it’s nothing to be ashamed of. The truth is that social media algorithms change all the time and keeping on top of the twists and turns is a fulltime job.
Working with a social media marketing agency means that they will stay ahead of the trends so that you don’t have to and will recommend the best ways of maximising your social reach.
8. You don’t have time
This sign is a culmination of all of the above. If you are reading this from the position of business owner, founder, or even marketing manager, the chances are that you alone don’t have time to keep on top of content creation, ideas, design, communication and engagement – and do everything else you have to do as well.
The number one reason why businesses hire marketing and social media agencies is because they don’t have time to really give their all to social media. An agency can become an extension of your business and develop the kind of online presence that your brand deserves – leaving you free to focus on other areas of the business.
When to Hire a Marketing Agency for Your Social Media
It’s never too late to start investing in your online activity and social media prowess – but think of the opportunities that you could already be missing!
If you want to find out more about hiring a marketing agency to help boost your social media and all-round online marketing strategy, the Mitchell & Stones team can help. Get in touch with us to talk all things social, and to see how we could boost not just your online presence but your conversion, reputation, and more.
